In celebration of the Alpine World Ski Championships 2025 in Saalbach
We wanted to make a slightly different ‘skier coin’. Not a classic one showing a skier racing down a piste but something more abstract. So we limited ourselves to the skier's head by just showng the helmet and goggles, the latter clearly reflecting the athlete’s goal of becoming world champion.
We also wanted to tell the story of how top sporting achievements can sometimes cast a spell over an entire nartion, to the extent that people identify so much with the athlete that they feel like winners themselves. The area beneath the goggle therefore only shows a polished blank space that can be filled in by the viewer, who can see themself reflected in it and thus in the athlete.