Traditional and Trendy

In Austria, all children are taught to leave the house ‘neat and tidy’, meaning with their nose blown and their hair combed. The meaning of neat and tidy may have changed over the course of history, but some things have remained the same, including traditional clothing made from regional materials such as linen, leather, loden and antler.

According to trachten expert Gexi Tostmann: "Historical, social and political developments are always expressed in traditional costume. The personal touch of the innovative designers is very evident in contemporary trachten..."

A dirndl is essentially a tight bodice with a wide skirt and an apron over it; the variations in its length and colours are almost inexhaustible. It’s high time we dedicated a special series to our distinctive dirndl, lederhosen, loden jacket and ornate horn buttons. Hooray for Trachten!

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